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Welcome to the Market Matters Advisory, your weekly guide to responding to the market. Bernanke says rate “well positioned,” watching dollar... Federal Reserve Chairman Ben Bernanke Tuesday signaled he is finished cutting interest rates for now and has turned his attention to concerns about inflation in the world’s foreign exchange markets in the wake of the U.S. dollar’s 16 percent decline against the Euro over the past year.
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Unfortunately, short sales are a reality for home owners who owe more than their property is worth. If you have patience, persistence, and a knack for problem-solving, this niche could be for you.
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Even the most seasoned practitioners can make some common mistakes during a listing presentation. Here's what to avoid so you make the best impression. Every listing presentation is a job interview. You are applying with the sellers for the opportunity to sell their home. And you need to convince them that you are the best real estate professional for the job.
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Even top producing agents have slow days… or weeks or months. Maybe the economy is slow or it’s that time of year. Perhaps you feel as though you have been saddled with some poor prospects or that you are just another victim of the mortgage meltdown. Whatever the cause or the perceived cause of your current slump, it really does not matter-those things are outside of your control. To dump your slump, you need to concentrate on what you can control. Here are ten tips to get you back on track.
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New Year’s Resolutions You Should Make
Start the year on solid ground by implementing these ideas on being organized, following up with clients, and reaching your sales goals.
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Off the sidelines
Reluctant Home Buyers? Maybe They're Just Confused
Some prospects are playing the wait-and-see game with interest rates and home prices. Here’s why they should be more motivated to make a move.
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Are your marketing materials just not generating the response you want? Maybe you’re falling into these common traps.
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Practically everyone in the real estate business has some sort of home office — ideally, a quiet place to make phone calls, jump on the Internet, and access client files. Turn your home office into a more productive and comfortable place with these simple enhancements.
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Real estate professionals are paid to market sellers’ homes, but far too many are failing to take advantage of one of the most basic marketing tools available — photographs. In fact, many pros are doing sellers a disservice by taking shoddy pictures of the property and posting them online.
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To be successful in marketing, you need to be a contrarian. If you look up the word contrarian in the dictionary, you will find: con·trar·i·an – One who takes a contrary view or action. The most successful companies embrace the idea of being different, and take different actions in their marketing competitors.
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